Paul Arthur Bodine, Kellogg MBA, COO, Architect, Educator

• Situation: Leadership challenged the team to increase listings on the MROverstocks.com surplus industrial supply products auction website.

• Action: Managed 42 supplier accounts (e.g., Motorola, Igloo, Ingersoll-Rand). Worked out listing schedules with Suppliers, inserted HTML tags, uploaded product information, created listings and processed transactions of winning auctions. Analyzed the correlation between supplier/product attributes and Sales to develop expert recommendation… Show more

• Situation: Leadership challenged the team to increase listings on the MROverstocks.com surplus industrial supply products auction website.

• Action: Managed 42 supplier accounts (e.g., Motorola, Igloo, Ingersoll-Rand). Worked out listing schedules with Suppliers, inserted HTML tags, uploaded product information, created listings and processed transactions of winning auctions. Analyzed the correlation between supplier/product attributes and Sales to develop expert recommendation matrices for targeting business development, sales, marketing, product mix and auction variable values. Helped suppliers develop internal cross-organizational processes to support their new MROverstocks.com auction channel. Created auction operations manual, listing planner and category planner. Pioneered using the site to conduct brand advertising, new product market testing, inventory management, and dynamic pricing training.

• Result: 340% increase in listings. MROverstocks was closed down for strategic reasons. Was placed on available status for two yrs at full pay. Used the time to create the Business Architecture program at DePaul University. Show less

• Situation: Executive team directed the successful MROverstocks.com prototype auction website be turned into a fully functional business unit.

• Action: Technology assessment, site innovations, operations optimization. Administered the prime vendor contract for leasing its cloud-based auction platform.

• Result: 1222% increase in the sales volume, 667% increase in listings, 1692% increase in registrations, 75% reduction in contractual performance issues. Moved to the supplier… Show more

• Situation: Executive team directed the successful MROverstocks.com prototype auction website be turned into a fully functional business unit.

• Action: Technology assessment, site innovations, operations optimization. Administered the prime vendor contract for leasing its cloud-based auction platform.

• Result: 1222% increase in the sales volume, 667% increase in listings, 1692% increase in registrations, 75% reduction in contractual performance issues. Moved to the supplier support team to help improve processes and drive listings and sales. Show less

• Situation: Executive team set mandate to increase flagship Grainger.com ecommerce online sales from $13.7 to $100 million annually in a first-to-market race. (top-10 B2B, $6 billion ann. online sales today)

• Action: Prepared business case, designed & oversaw coding of new international marketing strategy, international email marketing campaign, and top 10 revenue-generating enhancements, including establishing new accounts online, browse catalog online, password reminder service… Show more

• Situation: Executive team set mandate to increase flagship Grainger.com ecommerce online sales from $13.7 to $100 million annually in a first-to-market race. (top-10 B2B, $6 billion ann. online sales today)

• Action: Prepared business case, designed & oversaw coding of new international marketing strategy, international email marketing campaign, and top 10 revenue-generating enhancements, including establishing new accounts online, browse catalog online, password reminder service, freight forwarder acceptance, employee purchases, and procurement cards. Served on core team charged with redesigning and moving the Grainger.com website to the BroadVision ecommerce platform; responsible for the search and reporting modules.

• Result: Achieved $102 million in online sales, a 744% increase over previous year, 850% increase in international sales online, new site achieved a 75% preference rating over old site. Received stock award in recognition of service. Invited by DePaul University’s MBA program to serve as a visiting lecturer in their Ecommerce department. Moved to help launch the MROverstocks.com ecommerce auction site for surplus industrial supplies. Show less

• Situation: Grainger.com was given the green light to quickly expand its capabilities.

• Action: Prioritized and managed the just-in-time workflow of the 15-person multi-cultural IT Team of Business Analysts, Developers, QA, Database and Systems Administrators implementing E-Commerce Website improvements. Created separate process for publishing content updates. Stepped in on an emergency basis to stabilize and re-establish workflow during the implementation of Interwoven Teamsite… Show more

• Situation: Grainger.com was given the green light to quickly expand its capabilities.

• Action: Prioritized and managed the just-in-time workflow of the 15-person multi-cultural IT Team of Business Analysts, Developers, QA, Database and Systems Administrators implementing E-Commerce Website improvements. Created separate process for publishing content updates. Stepped in on an emergency basis to stabilize and re-establish workflow during the implementation of Interwoven Teamsite version control software, enabling the site-hosting move to Digex, Inc.

• Result: Completed 150 projects in 6 months, ranging from bug fixes to accepting credit cards online. 88% reduction in the content publishing cycle. Ran out of projects. Moved to marketing (website owner) to generate new projects.
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Created a program in which student interns, acting as emissaries of the Dean of The College, interview alumni living around the world to rekindle their "inner Phoenix".

• Interviewees are chosen based on a very detailed set of nested criteria built into a database inquiry.
• Student interns are selected from the top of the class and approved by the Dean.
• Two online classrooms were created for this project using UChicago's Chalk system:
o One classroom contained all of… Show more

Created a program in which student interns, acting as emissaries of the Dean of The College, interview alumni living around the world to rekindle their "inner Phoenix".

• Interviewees are chosen based on a very detailed set of nested criteria built into a database inquiry.
• Student interns are selected from the top of the class and approved by the Dean.
• Two online classrooms were created for this project using UChicago's Chalk system:
o One classroom contained all of the information and tools a student interviewer will need to learn about the project, download interview materials and sample script, the list of alumni they will be interviewing, and upload their notes in the form of a narrative into the University's alumni database.
o The second classroom contained all of the information and tools needed for a new director to set up and administer this program.
• This program was designed as a turnkey model for the other schools within the University of Chicago.
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Conducted interactive employee interviews, analyzed data, defined needed programs, and generated report to serve as roadmap to transform into industry leader.

Result: Workforce stabilized, top talent retained, new right-fit CEO hired, operations streamlined.

Working with the Mark Muren in Strategy and Diane LeBeau in Business Architecture, the students were asked to:

1. Design a schema for balancing and optimizing service and staffing across United's 150 international locations for the purposes of:

• Presenting a consistently good experience for United travelers.
• Reduce cost by efficiently placing the right resources in the right places.

2. "Solve United" as a whole, looking at United as professionals identifying key… Show more

Working with the Mark Muren in Strategy and Diane LeBeau in Business Architecture, the students were asked to:

1. Design a schema for balancing and optimizing service and staffing across United's 150 international locations for the purposes of:

• Presenting a consistently good experience for United travelers.
• Reduce cost by efficiently placing the right resources in the right places.

2. "Solve United" as a whole, looking at United as professionals identifying key opportunities and challenges important to United's success.

The students searched for applicable academic literature, toured operations at O'Hare airport, analyzed a "mountain" of data, interviewed station managers and customers, and listened to Strategy's and Business Architecture's take on the problem.

The students worked through various usage scenarios, applied regression analysis and other techniques, and devised a high-level modeling tool United could use to spot and correct problem areas which, over time, would yield a robust operational design optimized around the customer experience.

The final presentation was attended by United's CIO, who spent an hour and a half polling the students about a very broad range of ideas and issues important to United. (The students were under NDAs.) Show less

Hotels have a finite set of rooms to work with, so improvements of 2% are considered good. The students were challenged with a 20% increase, and came back with enlightened opportunities that yielded an expected *** 49% *** increase in profitability!

A few of the recommendations:

• A courtesy van wrapped in advertising graphics connecting hotel, café and casino
• Animation to help meeting planners pitch the Hard Rock: http://youtu.be/ZnPF23pQu0g
• 3D walk-through tool for… Show more

Hotels have a finite set of rooms to work with, so improvements of 2% are considered good. The students were challenged with a 20% increase, and came back with enlightened opportunities that yielded an expected *** 49% *** increase in profitability!

A few of the recommendations:

• A courtesy van wrapped in advertising graphics connecting hotel, café and casino
• Animation to help meeting planners pitch the Hard Rock: http://youtu.be/ZnPF23pQu0g
• 3D walk-through tool for meeting planners to visualize spaces: http://youtu.be/Tua7pi6ZVBs

Presentation techniques that impressed the panel of judges:
• A presentation made via YouTube
• A presentation made live from Las Vegas via cellphone -- "May I have the next slide please!" Show less